Designing for end consumers in Australia, I helped solve business problems and user pain points that were unique to drones, including:
• Lack of in-app signup
• Confusion around what delivery spots are
• Stuck at checkout & drop offs
• Large images get harder to browse & need to develop partner trust
• Customization takes long time
As a lead product designer, I worked on
Wing mobile app refresh and new features, including typography, color palette, design system, new user signup, shopping, delivery spot, checkout, multi-drone delivery, and order tracking. I closely collaborated with 6+ ENG, 1 PM, 2 Marcom, CX, 2 UXR, and legal, resulting in 30k successful signup, 46% same day new user checkout conversion rate, 320k deliveries, and 77% successful checkout rate.
