Designing for 24 million DAU on YouTube desktop web, I helped revamp the legacy search bar experience with new feature sets and look & feel:
• Add visual suggests
• Add “new” metadata tag
• Delight with easter eggs
• Define framework to accommodate personalization search suggests
• Bring focus and fluidity when search is triggered
I led the end-to-end design from researching 30+ search experiences, to interaction design, web prototyping, getting approval to UX directors, and launching 4 experiments. Closely collaborating with 2 ENG, 1 PM, 1 UXR, and 1 community manager, we achieved 3+% uplift on personalized suggest clicked, and search watch time, and created new paths to organize and add more features.
